Keeping Up with Trends for Gold Coast Businesses: The Hawk Tuah Girl

In today’s fast-paced digital world, staying ahead of trends is crucial for businesses aiming to capture the attention of their target audience. One recent example that perfectly illustrates the power of trending content is the viral sensation of the “Hawk Tuah” girl, Hailey Welch. As an experiment we leveraged this trend to create a highly successful ad campaign targeted specifically at men aged 18-35, yielding impressive results. Let’s dive into who Hailey Welch is, how she became famous, and how we capitalised on this trend to drive unreal results.
Who is the Hawk Tuah Girl?
Hailey Welch, known as the “Hawk Tuah” girl, hails from Nashville, Tennessee. She skyrocketed to internet fame after a candid and humorous interview with Tim & Dee TV, where she described a provocative move with the phrase, “you gotta give him that hawk tuah and spit on that thang.” This quirky and memorable phrase quickly went viral, turning Welch into an overnight sensation.
Welch’s newfound fame led to a surge in social media followers and collaborations with brands. She capitalised on her viral moment by partnering with clothing brand Fathead Threads to launch a range of merchandise featuring the “Hawk Tuah” phrase, further solidifying her status as an internet celebrity.
Zenith Creative’s Ad Campaign
Recognising the potential of this viral trend after seeing it begin to surface on socials, we began cooking and launched an ad campaign featuring Hailey Welch, specifically targeting men aged 18-35. The campaign ran for 2 weeks in June with the following results
  • Reach: 12K
  • Impressions: 20K
  • Link Clicks: 1K
  • Video Plays: 7K
You’re probably wondering, these results don’t look too good. Did we mentioned we only spent $50 FOR AD SPEND? That’s over 1000 clicks through to our website for $50. These statistics highlight the campaign’s effectiveness in engaging the target audience and driving significant online interaction.
Why Businesses Need to Keep Up with Trends
The success of the Hawk Tuah campaign underscores the importance of staying current with trends for several reasons:
1. Increased Engagement:
Trending content captures the audience’s interest and encourages interaction, as seen with the high number of video plays and link clicks in the Hawk Tuah campaign.
2. Brand Visibility:
Leveraging viral trends can significantly boost a brand’s visibility and reach, helping it stand out in a crowded market.
3. Relevance:
Staying up-to-date with trends ensures that a brand remains relevant and resonates with its target audience, fostering stronger connections and loyalty.
4. Competitive Advantage:
Businesses that quickly adapt to trends can gain a competitive edge, positioning themselves as innovative and in tune with consumer interests.
The Hawk Tuah girl phenomenon is a testament to the power of trending content in digital marketing. By leveraging this viral moment, Zenith Creative not only achieved impressive campaign results but also demonstrated the importance of keeping up with trends. For businesses looking to enhance their marketing efforts, staying current with trends is not just an option—it’s a necessity. Embrace the momentum of trending content to drive brand awareness, engagement, and growth.
For more insights and innovative marketing strategies, stay tuned to Zenith Creative’s blog and let us help you elevate your brand to new heights.

Zenith Creative®

Zenith Creative® is a digital marketing agency in Gold Coast specialising in infusing creativity and strategy into your brand. Our comprehensive suite of services includes logos, branding & graphic design to digital marketing & websites.

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